Whats App is new technology that can be utilised for marketing the business. Examples include elite groups for particular customers, special offers and customer days to certain groups etc.  The fastest way to the customer’s wallet is through their heart.  Groups can be used to create a feeling of unity and belonging.  Added to that is the FOMO (fear of missing out) factor.  The consumer is more likely to react when they get a text message as it’s straight to their mobile device which is always with them.  What’s App is encrypted making it secure for communication.  Currently European law forbids advertising to be displayed within the system so it’s a great user experience for the customer. This workshop is an introduction into how to set up a What’s App account and how to use it.  Click the image to the right to load the training material. Thank you for choosing TSBF to study with.