Here are some top tips for making sure your LinkedIn company page is in tip top Social Media Marketing form! The number of businesses that actually don’t have a company page is staggering. This is a wasted digital marketing opportunity as you can have a mini website built in on the LinkedIn eco system that will help you get your business seen. If your audience is business to business (B to B) Linkedin is where you need to be to have a strong presence.
Tip 1 – Use Search Engine Friendly terms in your company description.
LinkedIn’s own description is a great place to start as they mention all the key points associated with that company. They use words such as “largest professional network” and “talent solutions”. Their specialities include “people search” and “online professional network”.
Tip 2 – Use compelling images in your banners
Use images that are rich, tell a story and reflect what your business is about and what it has to offer. Good company pages examples include Apple, Adobe and Kelloggs. Don’t forget to make sure you include your company logo too. (If you need smart new social media marketing banners, we can help).
Tip 3 – Use Show Case Pages
Show case pages are a great way to show off your new products or services. It’s an add on to your company page and allows you to create a mini website right inside LinkedIn. The Four Seasons have a great example of this. They use it to push new products and services to their clients. This is a smart way to get followers for your business and push your marketing message. It also allows them to personalise the message, share what’s happening at the hotels in their posts tapping into that FOMO condition (fear of missing out).
Tip 4 – Consider setting up a Group
Groups are a great way to interact and network on the ecosystem. By creating a group you are showing your audience that you are top of your game. Beware though being a group administrator is not easy, it requires lots of research and content curation to keep people coming back. This is a great way to do market research as you can use the group to ask questions, get feedback and share industry news and tips. Being the hub of a network is a hugely powerful position so the payoff is huge if you can manage this.
