10 Tips For Successful Video Marketing
Did you know that 92% of people actively share and forward on videos to their friends on social media? With this in mind, here at The Business Fairy Digital Marketing Agency, we have put together our top 10 tips for successful video marketing. Video marketing is essential when advertising your business online, and within the next three years it is predicted that 79% of all internet traffic. So if you want to tap into video marketing, follow our tips bellow.
Choose your campaign objective
The only way to get the best out of your video marketing is to know what the objective of the video you’re making is. Are you trying to boost sales? Raise brand awareness? Show off your new product line? Knowing the main goal that you want to achieve with the video you are going to create is important so that you can be focused on what content you want it to contain. Tailoring your video campaigns to build brand awareness, drive website traffic, or generate leads will help to cement the idea into the viewers mind and keep them focused on what you are saying.
Create Different Videos For Different Goals
When you have a few different objectives while creating your marketing plan, it is important to keep them clear and focused. Your different goals will need different content in their videos. If you lump all of your ideas and goals into one video, your message will become diluted. By having one marketing goal or objective in each video, your message will be more clearly picked up by the viewer. Once you choose the objective of your video, create content that supports your goal- for example, if the video is for your product page on your website, don’t include how great your CSR Policy is, as it will only confuse the viewer. If they are looking at a video of your products, that’s what they want to see.
Some example goals for your video could be: a demonstration of how your product works, a sneak peek peak of your newest range, or even an event preview to spur the interest of your audience and make them take action.
Understand your audience
It is important to understand your audience and their needs. Take into account factors such as who you are targeting this video at, if your target market is young adults aged 17-25, then you should base your video around something that will captivate them as opposed to an older age group who probably won’t be interested in your product.
Make Sure the Introduction Stands Out
It’s important that your video is of high quality from the get go. One in five viewers click off a video within 10 seconds if they’re not interested in what they see- so why would you create a lacking intro? The start of a video is incredibly important and should intrigue the viewer and encourage them to view the whole of the video. One way that we ensure this at Team TBF is with motion graphic logos at the start of our client’s videos. Take a look at the example below to see how effective a motion graphic logo is.
Create a Stimulating Title
Similar to your video’s introduction, your title should be just as eye-catching in order to grab a viewer’s attention when scrolling through their social media feed or your website. Think about using relevant keywords in a title, so that viewers will know what’s to come and pique their interest.
Make it Mobile Friendly
It is undeniable that more and more consumers are using mobile devices online than those with laptops of PCs. YouTube states that mobile video consumption increases 100% every year so it’s imperative that corporate videos are mobile friendly.
Think About SEO
Most average people don’t know that much about SEO, but Google loves video content and an effective video marketing campaign should have Search Engine Optimization (SEO) in mind. This is something that a lot of businesses can find daunting when it comes to video and content creation. If you are unsure of this, get in contact with a Digital Marketing Agency such as TBF who can help you with all of your SEO needs.
Include Your URL in the Video
One basic thing that lots of people forget while creating marketing videos is to display your website address within your video. It is a basic but great way for companies to get exposure and generate traffic to their website through a video.
Educate Your Audience
One of the most important ways to create a successful video marketing campaign is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective than a solely promotional video. Often-times focusing more on mission and less on the selling the product can be incredibly effective. You must remember that consumers are intelligent human being and don’t always want to be preached to. Dove, for example, are experts in creating emotional videos that focus less on their product and more on their mission but still go viral and promote sales. Below we have included a seasonal motion graphics corporate video we created for ourselves. Every year we put a lot of thought into our ‘we are closed for Christmas’ Facebook post. We are a small company growing fast and so this year we wanted to do something that spoke not only to our clients (as to what we can do) but to all our families and friends. This video is a combination of customised motion graphics, animation and then mashed with Disney’s frozen. (Note: the Disney content is copyright to Disney, all other creative work is copyrighted to us.)
Find a Digital Marketing Agency to Advise You
Our top tip for you is to get in contact with a digital marketing agency. Here at The Business Fairy, we’ve got guides and resources to create the most successful video marketing campaigns for your business. We can create marketing plans and content for every business size and budget.
To find out more, check out some more examples on our video content creation page you can take a look at our Instagram and Facebook pages for more examples or email us at info@thebusinessfairy.ie.
