Pinterest – Helping Businesses Grow since 2010

Pinterest has been helping businesses grow since 2010 when it was first launched into the big bad world of the internet. There are so many reasons as to why you should love Pinterest, whether it be from a personal account to a business account. Did you know when you pin a post on Pinterest, it currently has a longer shelf-life on Pinterest than any other social media platform such as Facebook or Twitter? 

People hear Pinterest and think women, wedding vision-boards, flowers, etc. And ok there are a few women who probably used Pinterest as a ‘vison-board’ to plan their big day but that isn’t the only thing Pinterest can do for you.

With a Pin having a longer shelf life than an everyday post on other social media platforms, this means a post that you could have pinned over 6 months ago or longer, can pop up in user feeds after a certain search.  (Key information for your digital marketing strategy or digital marketing agency).

How can Pinterest help your Business?

When you create your business account on Pinterest, one top tip is to link it back to your main website so that your brand’s logo will be pinned to any images coming from your site, resulting in traffic to your company. Pinterest will help your business interact with a whole new audience. When a follower of your business pins an image or a blog from your brand to their Pinterest account, this allows for all their followers to see your post giving the brand more traffic, sales, followers and publicity. That post has basically taken off running around the world of Pinterest being shared and repinned all over the internet.

Boards

Do a mixture of boards with different topics relating to your brand, don’t just create one board titled the business name with all your images and posts under that board. Break the images down into categories, even throw in a quirky board not work related such as work quotes, work memes, inspiration quotes or something that inspires you and your company. This allows you to share your brand voice.

When you create a board make sure to add a description that will captivate your followers to like your boards. This description will also help when someone uses the search bar. This is becoming more important for voice search.  If you have someone being specific as to what they are looking for such as ‘a knee-length royal blue dress’ and if your business is in the clothing industry, and you have a “knee-length royal blue dress” then your post will pop up at the top of the search results. It will also appear if someone just searches for a simple knee-length dress, but the more descriptions you give in your post, the better chance it has of popping up when someone decides to do a specific search.

Pinterest allows users to follow a board instead of an overall page, allowing users to see what interests them, repin and share what they like, rather than their newsfeed being clogged up with other posts that don’t appeal to them. Update the boards regularly, by doing this it will allow your followers to see new posts within their newsfeed allowing them to comment, share and repin adding to traffic to your business. Don’t forget to use hashtags in your descriptions.

Become a Pin Pro

Want to become a pro at pinning? Aim to pin on your account daily to keep you noticed on Pinterest. You don’t have to just post your own brands products. If you see something that inspires you or your brand, pin it. By pinning posts that inspire you and your brand from other pages, you are generating traffic to that page, making them noticeable. This can be seen as an act of goodwill as the page will be delighted with traffic – just like you are when people pin your posts. You are also benefiting as people will see that you shared it. Some may be interested in what else you share or what your page is about and go check it out, generating more traffic your way. So it’s a win-win for everyone.

So what are you waiting for?

With so many businesses now realising how popular Pinterest has become, their brand it is no wonder why the platform has become so powerful and the fastest growing social media platform. So what are you waiting for? Go set up your business on Pinterest now and get pinning. You can visit us at https://www.pinterest.ie/sbfcentral/boards/