Boost Cosmetic Sales With How-to Video Tutorials
There is no arguing that Youtube has huge influence over today’s beauty industry. Have you ever wondered how to boost cosmetic sales with how-to tutorials? With cosmetic companies paying huge sums of money for ‘YouTubers’ to promote their product on their channel, it’s clear that those who create these ‘how-to’ videos have a huge say on what their followers are purchasing.
The L’Oreal Group is now the largest cosmetics company in the world, and has acquired brands such as Nyx Cosmetics and Urban Decay. Their liquid lipsticks and eyeshadow palettes are the feature of many YouTube tutorials and Instagram content. Of course this isn’t just down to the quality of their product, plenty of this publicity is because these YouTuber’s are being paid to promote it, or being sent free products in ‘PR packs’.
oth women and men have embraced new products, and are confident bringing them into their collection of products; contouring, baking and strobing are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials.
Today’s generation are growing up with vloggers and photo filters, meaning young makeup enthusiasts are looking to create a selfie-ready look at home. This is where the ‘How-To’ videos come into any cosmetic companies marketing plan.
A great example of this is makeup artist and beauty brand owner, Jeffree Star. Jeffree Star began his journey into being a social media influencer through music and over time developed on his love of makeup and fashion.
With his 5.5 million subscribers flocking to his YouTube channel for makeup advice, and his makeup classes always a sell-out, he realised that a makeup line was an almost guaranteed success. And he wasn’t wrong.
Jeffree Star Cosmetics – which features eyeshadow pallets, lipsticks, highlighters and lip scrubs – has become a popular addition to the luxury makeup market. He has also branched out into collaborations with fellow makeup influencers including Manny MUA. The real reason why his makeup brand is so popular? It’s his makeup tutorials. When consumers buy his products, they are assured that the makeup they are going to buy will both be fashionable and of good quality, but also usable. With every eyeshadow palette they buy, they are guaranteed to have a string of videos attached, showing the buyer how to use the product and follow the steps on screen. Take a look at one of his videos below, where Star promotes one of his new makeup palettes with a tutorial on how to use it. By including another popular makeup artist to endorse the product (LipstickNick), Star cements the idea in the viewers brain that his product is amazing.
So there you have it, the best way to boost cosmetics sales is to create how-to videos with your products. If you are interested in starting to create makeup tutorial videos and don’t know how, a digital marketing agency is the way to go. Here at TBF we have a vast knowledge of video production and marketing strategies to help you to put your best foot forward. take a look at our video content creation page , or you can take a look at our Instagram and Facebook pages for more examples or email us at info@thebusinessfairy.ie for more information.
