Innabox #BOM

Trying to pick a winner for our Business of the Month #BOM award every month is a tricky business. The calibre is getting higher all the time – you’re all such a talented bunch darlings. This month we awarded the #BOM to a new London based design business called Innabox because we love their quirky style and fun, upbeat attitude to business.

Innabox was founded as a company in April 2012 and started trading officially in September 2012. Learning as they went, Nicola Box and Michael McCarthy discovered just how steep a learning curve starting a new business is. Both have a passion for quirky and fun design. Nicola says “what makes us stand out is our vibrant, illustrated, cartoon like designs. They are unique in the Greeting Card industry and, we think, quite daring!” She stresses that they wanted to bring new illustrations to the market, “ones that you won’t see anywhere else“. The style is reminiscent of Manga and very current. This helps Innabox stand out from the rest.

Nicola says that they whilst they play on Trends that a younger audience can relate to, they also make the products quirky and humorous to attract a wider audience. They have even found an audience in children who have lots of fun with their cards and stickers range. It allows them to add a personal touches to their messages.

Amongst their start up achievements last year, they performed the daunting task of attending their first trade show at PG Live. PG Live is a large show and a must attend for anyone in the greeting card industry. She says that although it was stressful she feels it was well worth it. “It was the best thing we have done so far, even better than being included in the winners of the Local Business Accelerators competition for the borough of Tower Hamlets!”.

Another massive coup was becoming stockist to the online retail giant that is Amazon.co.uk. This has given them a world wide platform for their products and is very successful to date.

So what does the future hold for Innabox? They plan to add more stockists to the list and new exciting products are in the pipeline. We’ll leave the last word to Nicola “we will to continue to grow with your help. We may be ‘InnaBox’ but, we think outside of the box!”