What’s App is one of our all time favourite tools here. We use it to chat to the team, chat to virtual teams and share special offers with our clients. It has huge marketing potential allowing your business to show its quirky side. Most people have a smartphone now and all they have to do is download the Whats App App and follow you. (You can follow us on sbfcentral)
The big boys are getting in on the act
Since they introduced a What’s App sharing button on their site, FTW (USA Today’s sports site) are reporting What’s App shares increasing by a phenomenal 18% of the website’s overall activity. It is now higher than their Twitter shares. Shazam are also reporting that the App accounts for 10% of it’s shares.
Examples of What’s App marketing campaigns
To get a good response requires a good marketing campaign, something unusual. Colgate invited their customers to share selfies of their smile using What’s App. They shared the relevant phone number on the toothpaste image. The winner got to be styled by Sonam Kappoor’s stylist.
Absolut Vodka connected with Woonky to built a marketing campaign around a limited edition of their Absolut Vodka collection. The challenge was to produce 4 million unique vodka bottles. In Argentina the brand held an exclusive party, with only 2 invites available to the general public. These were incredibly hot tickets. They tied the campaign in with Facebook by creating an avatar bouncer called Sven. Those who wanted to go to the party had to convince Sven using What’s App. The result was over 600 new contacts for the brand with over 1000 videos and audio messages created.
What could you do?
