How avatars can help your business brand to connect with consumers

Avatars are a super way to create a brand identity to help your customers connect to your brand. Recent research in the scientific community has proven that human beings are evolving into more sentimental beings. We seek connections everywhere and readily identify with those brands that create an emotive response. This can be created through humour, sadness, fear of missing out (FOMO), happiness etc. As high quality visual content can have a major impact on your sales conversion rate, the most innovative companies use imagery to create this connection.

Attaching an avatar to the business allows the message to be recognised immediately. From studying brain scans to tracking eye movements, researchers have discovered that visual content is processed differently and faster to text. Visuals communicate more information, more effectively. In the hunt to understand humans and the consumer, lots of research has been undertaken in this area. By using machine learning algorithms scientists are now able to put together what is being coded in various places within the brain, so that they can determine what concept the person is thinking about as they look at imagery. In effect, they can read their mind. (You can read this article on Niemans with Marcel Just if you’d like to know more).

It’s estimated that 90% of the information transmitted to the brain is visual. Visual content creates 94% more interactions. With Facebook getting 8 million video uploads a day from mere mortals, being innovative and creative with visual content has never been more crucial to businesses.

The manic, ephemeral nature of social media means you only have a brief opportunity to catch your audience’s attention. And your avatar can help you do it. It can be used to portray different situations, emotions or even piggy back on things that have taken hold of the nation – #GOT (Game of Thrones). You can use them across desktop and mobile devices, add them to email signatures, send them to portray a message across Snapchat, Instagram, Facebook, the list is endless. We can create a characterised one that looks like you in cartoon form. You can have it as simple or detailed as you like.