What is a blog, you are asking yourself, everyone seems to be talking about it at the moment. A blog is simply a written article providing enticing and interesting information to your readers, including some pictures or video clips if you wish. Blogging is now an essential part of any business’ content management and digital marketing strategy. It will increase your social media footprint, getting you out there and talked about. Ooh, and did we mention helping you rank higher in Google. That sounds good, doesn’t it? So why are so many businesses terrified of it?
In these days of never ending information overload, it’s imperative you get to grips with it if you want your business to grow. And the good new is that Google wants you to get to grips with it. Google is fast trying to create the perfect internet but it needs your help to do it. Okay, we admit if you are not a writer by nature It is daunting at first, but you’re not alone. We’re here to help you on your way with a few hints and tips. And we will have lots more tips and strategies in our upcoming online training workshop “Blogging MasterClass“. There will be further Information about this as the end of this Blog.
Before you start to write your Blog,..
(we know your fingers are itching to write) – make a plan or two!
First of all, you need to think about the tone of your blog. Think about your audience; hone in on what way they think, what style and tone would encourage them to keep on reading? Then you will be successful in getting them hooked by writing titles that suit, and then follow up by leading them on by a great introductory paragraph. You could use sub-titles; these will draw your reader’s eye along the Blog content keeping their attention. You can also use video clips, graphics or pics. All of these tips will keep the attention of your audience. The more interactive your page the better.
Write about things that matter to your audience
Now, you need to choose your subject and title, don’t be alarmed! All of this takes only a little while. Don’t be shy, this is social media, have a crack at it. Off you go – start writing! Try to keep your audience’s attention, so they will read from start to finish. Another little hint is not to be too long winded, the blog does not need to be more that 500 words, oh my goodness I hear you sighing! That seems a lot! Believe me when you get into it, you will want to write faster than your fingers can type. Think about using key words that are part of your industry, they will help your SEO ranking. Remember your aim is to get your Blog Liked and Shared, then you shall have much more interest in your business and it will grow.
To Finish your Blog
End with an inspiring conclusion, ensuring you keep the full attention of the audience to your last inspiring word. Then you are done, you can read and check and the Blog. And give yourself a pat on the back, while you wait to see what happens with likes and shares, go on, go on, go on as Mrs Doyle would say. Happy Blogging!
The Small Business Fairy is currently launching a Webinar Blogging Masterclass. There will be 2 sessions of 1.5 hours; 1 hour on each session followed by ½ hour question time, you will get worksheets/tactics sheets and notes will be available after each session. The cost is set very low to encourage small businesses to blog. We are also doing an Early Bird if you book before 22nd June! .Our hashtags for this conversation are #bloggingmasterclass #bloggingforbusiness and #socialmedia. For futher information go to The Small Business Fairy on Face Book and if you wish to book a place click on the Eventbrite link below.
