Video Marketing For Job Recruitment
Have you ever wondered why you should use video marketing for job recruitment? Using videos while recruiting new candidates is a great way to reach more applicants, attract attention to your company, increase the amount of candidates to your listings and show what a great working environment your company has. There is no doubt that video is becoming more and more popular on the internet as a medium of reaching out to people, and recruitment is no different. More and more recruiters have started to use video while searching for candidates for their job posts, and it is a trend that is steadily becoming more significant in the industry. Feel like you’re missing out on video marketing while recruiting? Read on to find out just how much it can help your business.
So, how do employers use video marketing while recruiting? You can actually use videos in many different stages of candidate journey. And you can create video recruitment content for every step of the candidate journey. Video marketing can be used to sell your business environment to potential employees, explain your hiring process, explain the job role and even to say thank you for applying for the role.
By using videos when you are recruiting, you are really going to improve your ranking in your search results. People also pay more attention to videos than text, as they really hold the viewer’s attention and stand out amongst other job listings etc. People are also more likely to share videos than texts while of social media, so by adding a video to your job postings, you are increasing your potential candidate range as people are more likely to share it. Take a look at a video that Team TBF created for one of our clients who have a recruitment agency. This call to action is a great way to grab the attention of candidates and urge them to get into the first stage of contact.
Today’s world of recruitment is a lot more candidate driven. The best candidates for your job will have plenty of opportunities. To hire the best people, you need to differentiate your job postings to attract their attention. Video marketing is a great way to do this. As well as attracting the attention of your potential candidates, videos are the best way of actually convincing candidates to apply for the position. A recent CareerBuilder survey has found that job postings with videos have a 34% greater application rate. So there’s no reason why you shouldn’t be using video marketing for job recruitment.
Video is a great tool you can also use to show off your business environment and increase the chances of finding the right applicants fit not just your job role, but your company culture. By presenting your potential candidates with a video which shows everyday life at your workplace, it will give the candidate the opportunity to imagine themselves working at your company.
The candidate will be able to figure out if a job at your company is what they are looking for, and as a result, your potential job candidates will self-select and opt out of your hiring process if they are not the best fit.
Videos are perfect for promoting your employer brand and presenting your company as a great employer. You can use videos to tell a story about your company, highlight your company values and present your employee value proposition. You can also showcase your company culture and your workplace and give potential candidates a glimpse into an everyday life at your office. Here’s another video that we created for our client, all about working as a Chef:
Find a Digital Marketing Agency to Advise You
Using video marketing for job recruitment wont just tell candidates that you’re a great employer to work for: it will show them. If you are a recruiter looking to use video marketing to advertise your job postings, but aren’t sure where to start, it is always a great idea to get in contact with a digital marketing agency. Here at TBF, we have can create recruitment videos for all price ranges. We can even help you to cut out the some costs if you have some pre existing video clips. If you’re interested to learn more about video marketing for recruitment, send us an email at info@thebusinessfairy.ie or take a look at our videos page for more examples.
If you’re interested to learn more about video marketing for recruitment, take a look at our video content creation page you can take a look at our Instagram and Facebook pages for more examples or email us at info@thebusinessfairy.ie.
